Digital printing involves directly transferring digital files onto the printing substrate using digital technology, making it cost-effective for small to medium print runs, highly customizable, and suitable for quick turnarounds. It excels in color consistency and accommodates variable data printing. Offset printing, in contrast, transfers ink from plates to a rubber blanket and then to the substrate, offering higher quality and color accuracy, but with longer setup times and costs.

Offset is more economical for larger print quantities due to setup cost distribution, making it a choice for projects prioritizing quality, color matching, and economies of scale. The decision between digital and offset depends on factors such as print quantity, budget, turnaround time, customization, and desired quality.